Name

Fiona Rogerson

Bio

My first and most important job is being mummy to my beautiful daughter, who I was blessed with in February 2007, and wife to my amazing husband.  It was this job that sparked my interest in photography, as I sought a way to
capture the vibrancy, wonder and essence of my family so that I could preserve and cherish it for the years to come. My aim as a photographer is to capture the essence and personality of each and every person that sit in from of my camera so that they too can cherish these qualities for a lifetime.

What is your business name and your website url?

Fiona Rogerson Photography
www.fionarogersonphotography.com.au

How long have you been in business?

My business was launched in April of this year when I released my website.
I had previously been using family and friends to build my portfolio but
when I celebrated the release of my site through an opening offer to new clients my business really lifted off the ground.

What made you decide to start your own business?

It was a combination of things that led me to start this business.  My want to stay at home more with my daughter, my passion for photography, my need to do something for myself, and the requests and nudging from friends who had a lot of faith and support for me to get the ball rolling.

What strategies do you use to keep yourself motivated?

I am continuously looking for ways to further my skills and development in photography.  I have a passion for photography and a keen interest to make custom portrait photography accessible to all.  That’s all the motivation I need at the moment!

Do you have a current product promotion running?

I am currently offering a waivered session fee (valued at $95), with 50% off the price of all prints, on any session (maternity, newborn, children, families or couple sessions), valid until December 31.  In addition to this I am offering a free 8×10″ or 8×12″ print with my Fathers Day Special with all new sessions booked during August 2009.

What makes your business/products unique?

Clients are made to feel only comfort and warmth during their sessions with me, allowing them to be themselves in front of the camera.  Clients have the option of having their session done in the comfort of their own home, or in a location that means something special to them, whether it is a particular beach or a certain park.  Taking clients out of a studio and into an environment they feel relaxed in helps them to open up, allowing the essence of the person to come through into the photos, making for more natural unposed images.

How do you keep the balance between family and work?

My job as a Mum and a wife always comes first however I always ensure that I have time for my business as this is an important part of my ‘me time’.  I treat my hours of business as I had done previously when I worked outside of the home, by setting aside time each week where my daughter is cared for by another family member so that I can put the time I need into my business.  I try to be as organised as possible so that this time is used efficiently. Outside of this time my attention is devoted 100% to my daughter.